The UK retail diary is full of useful events to help build your sales calendar and display ideas year around. Seasonal holidays along with food and drink awareness days
like English Wine Week and Fairtrade Day, are great opportunities for promoting themes that boost sales during quieter times of the year. We’ve put together a full list of annual events to keep your eyes on, be sure to save the link.
Whether you add seasonality to your store window to encourage footfall, or build instore hot spots, if there’s one thing for sure it’s that today’s consumers buy the experience. Stay relevant; add personality, and your customers will stay engaged and keep coming back for more.