We're officially a nation of last minute Christmas shoppers. Purchases made on the 23rd December have more than quadrupled in the past five years. We all know that's partly due to a surge of online shopping, with giants like Amazon offering speedier than ever same day deliveries. But, it doesn't mean we can't all have a piece of the pie.
Whether you're an online retailer or have a spot on the high street, make sure you keep yourself well stocked with ready-made gifts on display right till the end. Clearly we love a last minute panic, and there's always someone ready to capitalise on it. Make sure that someone is
Don't forget New Year's too! The opportunities for sales of gifts and little extras like bottle bags and corkscrews stretch well into the New Year. Below is a list of last minute retail essentials, as well as the stunning Scandi Collection - minimalist gift packaging, designed perfectly for New Year's celebrations.
Wishing you a wonderful Christmas and all the very best for 2018.
From all of us at WBC