Case Study: Gazzano & Son
Case Study | BRIX Modular Display System

G A Z Z A N O   &   S O N


Gazzano & Son is London’s oldest Italian family run delicatessen in the city’s bustling area of Farringdon. This now landmark shopping destination chose BRIX and other retail display from WBC for their in-store merchandising, not only to heighten their customer shopping experience, but to introduce a touch of modernity in keeping with their heritage.

We grabbed 5 minutes with their operations manager Gabriella, to find out how BRIX is working for them...

In your opinion what makes a delicatessen the perfect place to shop?
For our deli, it is the range of products that make Gazzano the perfect place to shop – from wines and gifts to groceries and snacks, we’ve got products to cover all types of shopping lists!

What was the reason behind your recent renovation?
When we took over Gazzano’s (Valentina Fine Foods acquired the business in 2016) we didn’t want to lose the family history and heritage the Gazzano family had worked so hard at maintaining, so we’ve kept the name and the story is a lot like my own family’s, so that was definitely something that was to remain untouched. We’ve given the deli a bit of a makeover and introduced some new lines. We also added on a seating area at the back of the shop for eat-in customers.

Why did you choose to use BRIX?
Because of our huge range of products and restricted space we needed a system that was neat, tidy and looked effective. BRIX allowed us to achieve this.

How would you define the style of your interior? 
I’d say the interior style is fun and authentic. It has the feel of a traditional delicatessen but the colours and designs are a bit cheekier.

Is there any advice that you can give to those wanting to improve their space? What are your top dos and don'ts? 
I’d say optimise your shoppable areas and if you have a large product range, try to bundle it in areas and sections that make sense – linking products is very important.

To browse the BRIX Modular Display range, book an appointment at the WBC Showroom.

A big thank you to Gazzano & Son for sharing their thoughts and photos. The full interview will be featured within our brand new BRIX brochure, launching soon.

To read it first, visit the WBC BLOG