{dynamic_code}{if $Contact.firstname eq ""}{literal}Celebrate Spring!{/literal}{else}{literal}%%firstname%%, celebrate Spring!{/literal}{/if}{/dynamic_code}
Celebrate Spring!

Our in-house retail development expert (and king of hot cross buns) Gerry Moss, shares his top tips on how to have a blooming good spring...

"Bursting with colour and freshness, spring 2016 is all about having just a few key items to hand for a quick in-store lift, inspiring your customers to make a purchase. And, with many key calendar events ahead; gifting opportunities for Easter and horticultural displays in time for National Gardening Week, now is the time to embrace the new season and see your profits rise."

Lavender Tissue Paper Wire Cooling Rack White Gift Tag
Wicker Shopping Basket SizzlePak Yellow Tapered Hamper Box
Vintage Gardening Fork Garden Trug 3 Shelf Kingsley Unit

"Lavender tissue paper can help capture the essence of Easter when it comes to wrapping up bouquets of wild flowers or indulgent gift hampers. Accent with a card gift tag perfect for a hand written message"

"Who could resist fresh hot cross buns? Pile your baked goods onto wire cooling racks to create temptation for the eyes and the nose!"

"Fill willow baskets and card hampers with brightly coloured shred to really highlight your bounty of Easter produce"

A simple garden trug can be used in a variety of ways for retail hot-spots to highlight National Gardening Week. Load it with pick n mix bulbs, packets of seeds or use on its own as part of a bigger display"

Watch Gerry in action:

Watch Gerry Loves

Visit the WBC blog for the full article on merchandising and gifting for spring.