Privacy Policy for LexiRow

Last updated: October 9, 2026

This Privacy Policy explains how LexiRow ("the App", "we", "us", or "our") collects, uses, and shares information when you use our mobile game. By using LexiRow, you agree to the collection and use of information as described in this policy.

Information We Collect

Information You Provide

Player name / nickname. When you use multiplayer or head-to-head play, you may enter a display name that is visible to other players in a match or lobby.

Information Collected Automatically

Gameplay and matchmaking data. To enable real-time head-to-head and multiplayer play, the App sends match/session identifiers, lobby and game-state data (e.g. moves, scores, turn status) to our game server so it can connect you with another player and keep both devices in sync.
Advertising and analytics data. LexiRow displays ads using Google AdMob. AdMob and its partners may automatically collect certain information to serve and measure ads, including:

Data type	Purpose
Device/advertising identifiers	Ad delivery, frequency capping, and (where permitted) personalized advertising
IP address	Approximate location estimation for regionally relevant ads
App usage and interaction data	Measuring ad performance and improving ad relevance
Crash and performance diagnostics	Identifying and fixing technical problems

If you are presented with an App Tracking Transparency prompt, your choice determines whether your device's advertising identifier may be used for personalized ads. If you decline, or no prompt is shown, you will still see ads, but they will not be personalized using cross-app tracking data.

In-App Purchases

LexiRow offers in-app purchases processed entirely through Apple's StoreKit. Payment information (such as your card details) is handled by Apple and is never collected, seen, or stored by us. We may receive confirmation that a purchase was completed so we can unlock the corresponding content in the App.

How We Use Information

To operate multiplayer matchmaking and head-to-head gameplay
To display your chosen name to other players during a match
To show and measure advertising, including through Google AdMob
To diagnose crashes, fix bugs, and improve the App
To deliver content you have purchased

Third-Party Services

LexiRow uses the following third-party services, which may collect information used to identify you as described in this policy and their own privacy policies:

Google AdMob — serves in-app advertising. Google Privacy Policy
Google User Messaging Platform (UMP) — manages consent choices for users in regions with specific consent requirements (e.g. GDPR, UK, CCPA).
Apple StoreKit — processes in-app purchases. Apple Privacy Policy

If AdMob mediation is used to show ads from additional ad networks, those networks may also collect data under their own privacy policies.

Your Choices

Ad personalization. You can reset or limit your device's advertising identifier, and manage tracking permissions, in your device's Settings app.
Consent (EEA/UK/CCPA users). Where applicable, you will be shown a consent dialog on first launch where you can manage your advertising and data preferences at any time.
Deletion requests. You may contact us at any time to request deletion of data associated with your gameplay (see Contact Us below).

Children's Privacy

LexiRow is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security

We take reasonable technical and organizational measures to protect information transmitted through the App. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

Gameplay and matchmaking data is retained only as long as needed to operate active matches and lobbies. Advertising data is retained by Google and its partners in accordance with their own policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to make a data request, contact us at: flutter_counsel4e@icloud.com