Company Registration No. 04531406 (England and Wales)
SAFFRON BRAND CONSULTANTS LIMITED
ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2019
PAGES FOR FILING WITH REGISTRAR
SAFFRON BRAND CONSULTANTS LIMITED
CONTENTS
Page
Balance sheet
1
Notes to the financial statements
2 - 7
SAFFRON BRAND CONSULTANTS LIMITED
BALANCE SHEET
AS AT
31 DECEMBER 2019
31 December 2019
- 1 -
2019
2018
Notes
£
£
£
£
Fixed assets
Tangible assets
4
65,074
-
Investments
3
51,072
51,072
116,146
51,072
Current assets
Stocks
37,329
152,625
Debtors
5
982,217
334,415
Cash at bank and in hand
588,159
45,132
1,607,705
532,172
Creditors: amounts falling due within one year
6
(2,027,618)
(1,448,912)
Net current liabilities
(419,913)
(916,740)
Total assets less current liabilities
(303,767)
(865,668)
Capital and reserves
Called up share capital
7
1,000
1,000
Profit and loss reserves
(304,767)
(866,668)
Total equity
(303,767)
(865,668)

For the financial year ended 31 December 2019 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

T he members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476 .

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved and signed by the director and authorised for issue on 17 June 2020
J Benbunan
Director
Company Registration No. 04531406
SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2019
- 2 -
1
Accounting policies
Company information

Saffron Brand Consultants Limited is a private company limited by shares incorporated in England and Wales. The registered office is Ibex House, Baker Street, Weybridge, Surrey, KT13 8AH.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling , which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company has taken advantage of the exemption under section 399 of the Companies Act 2006 not to prepare consolidated accounts , on the basis that the group of which this is the parent qualifies as a small group . The financial statements present information about the company as an individual entity and not about its group .

1.2
Going concern

In light of the rapid global spread of the Coronavirus “COVID-19” in early 2020, the true director ha s reviewed and stress tested projections and budgets for the next twelve months from the approval of the financial statements . Following this review, the director consider s the company to still be a going concern .

1.3
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business , and is shown net of VAT and other sales related taxes . The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

1.4
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Land and buildings Leasehold
20% on cost
Fixtures, fittings & office equipment
25% on cost
Computer equipment
33% on cost

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss .

1.5
Fixed asset investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2019
1
Accounting policies
(Continued)
- 3 -

A subsidiary is an entity controlled by the company . Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

1.6
Stocks

Work in progress is valued at the lower of cost and net realisable value . Cost comprises direct costs including direct labour costs and relevant overheads .

1.7
Cash at bank and in hand

Cash at bank and in hand are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.8
Financial instruments
Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future paymen ts discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

1.9
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.10
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2019
1
Accounting policies
(Continued)
- 4 -
Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.11
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.12
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.13
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to income on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease asset are consumed.

1.14
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation are included in the profit and loss account for the period.

2
Employees

The average monthly number of persons (including directors) employed by the company during the year was 16 (2018 - 16).

SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2019
- 5 -
3
Fixed asset investments
2019
2018
£
£
Investments
51,072
51,072

 

Movements in fixed asset investments
Shares in group undertakings
£
Cost or valuation
At 1 January 2019
51,072
Carrying amount
At 31 December 2019
51,072
At 31 December 2018
51,072
4
Tangible fixed assets
Land and buildings Leasehold
Fixtures, fittings & office equipment
Computer equipment
Total
£
£
£
£
Cost
At 1 January 2019
-
34,458
398
34,856
Additions
50,901
17,913
-
68,814
At 31 December 2019
50,901
52,371
398
103,670
Depreciation and impairment
At 1 January 2019
-
34,458
398
34,856
Depreciation charged in the year
2,994
746
-
3,740
At 31 December 2019
2,994
35,204
398
38,596
Carrying amount
At 31 December 2019
47,907
17,167
-
65,074
At 31 December 2018
-
-
-
-
SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2019
- 6 -
5
Debtors
2019
2018
Amounts falling due within one year:
£
£
Trade debtors
810,454
174,377
Amounts owed by group undertakings
123,543
129,323
Other debtors
15,409
30,715
949,406
334,415
Amounts falling due after more than one year:
Other debtors
32,811
-
Total debtors
982,217
334,415
6
Creditors: amounts falling due within one year
2019
2018
£
£
Trade creditors
17,425
38,339
Amounts owed to group undertakings
1,701,563
1,252,624
Taxation and social security
50,216
26,912
Other creditors
258,414
131,037
2,027,618
1,448,912
7
Called up share capital
2019
2018
£
£
Ordinary share capital
Issued and fully paid
1,000 Ordinary shares of £1 each
1,000
1,000
1,000
1,000
8
Financial commitments, guarantees and contingent liabilities

At the date of the balance sheet, the company had an outstanding commitment of £1,228 (2018: £852) due in relation to employers pension costs.

SAFFRON BRAND CONSULTANTS LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2019
- 7 -
9
Operating lease commitments
Lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2019
2018
£
£
269,173
-
10
Events after the reporting date

The Covid-19 pandemic has led to a significant shut-down of both social and economic activity in the UK and in many other countries around the globe.

 

This is an unprecedent ed global event and it is impossible to determine what the likely future impact will be on the company, the local and national economy or indeed, the wider global economy. The crisis gives rise to uncertainty in relation to the timing of future activity.

 

No solvency and liquidity problems have been noticed since the year end, nor is any significant impact anticipated due to the nature of the company services provided. An important part of the client portfolio is in sectors not affected by the crisis, such as telecommunications and technology, therefore no adjustment is required in respect of the company's results to 31 December 2019 .

11
Parent company

Saffron Brand Consultants S.A. (incorporated in Spain) is regarded by the directors as being the company's ultimate parent company. Saffron Brand Consultants S.A. heads both the largest and smallest group within which the subsidiary belongs and for which group accounts are prepared.

 

Consolidated financial statements are available from the registered office of Saffron Brand Consultants S.A., Almagro, 36, 28010 Madrid, Spain.

2019-12-31 2019-01-01 false 17 June 2020 CCH Software CCH Accounts Production 2020.100 No description of principal activity J Benbunan J Benbunan 04531406 2019-01-01 2019-12-31 04531406 2019-12-31 04531406 core:LandBuildings core:LeasedAssetsHeldAsLessee 2019-12-31 04531406 core:FurnitureFittings 2019-12-31 04531406 2018-12-31 04531406 core:CurrentFinancialInstruments core:WithinOneYear 2019-12-31 04531406 core:CurrentFinancialInstruments core:WithinOneYear 2018-12-31 04531406 core:CurrentFinancialInstruments 2019-12-31 04531406 core:CurrentFinancialInstruments 2018-12-31 04531406 core:ShareCapital 2019-12-31 04531406 core:ShareCapital 2018-12-31 04531406 core:RetainedEarningsAccumulatedLosses 2019-12-31 04531406 core:RetainedEarningsAccumulatedLosses 2018-12-31 04531406 core:ShareCapitalOrdinaryShares 2019-12-31 04531406 core:ShareCapitalOrdinaryShares 2018-12-31 04531406 bus:CompanySecretaryDirector1 2019-01-01 2019-12-31 04531406 core:LandBuildings core:LeasedAssetsHeldAsLessee 2019-01-01 2019-12-31 04531406 core:FurnitureFittings 2019-01-01 2019-12-31 04531406 core:ComputerEquipment 2019-01-01 2019-12-31 04531406 core:FurnitureFittings 2018-12-31 04531406 core:ComputerEquipment 2018-12-31 04531406 2018-12-31 04531406 core:ComputerEquipment 2019-12-31 04531406 core:Non-currentFinancialInstruments 2019-12-31 04531406 bus:OrdinaryShareClass1 2019-12-31 04531406 bus:OrdinaryShareClass1 2019-01-01 2019-12-31 04531406 bus:PrivateLimitedCompanyLtd 2019-01-01 2019-12-31 04531406 bus:SmallCompaniesRegimeForAccounts 2019-01-01 2019-12-31 04531406 bus:FRS102 2019-01-01 2019-12-31 04531406 bus:AuditExemptWithAccountantsReport 2019-01-01 2019-12-31 04531406 bus:Director1 2019-01-01 2019-12-31 04531406 bus:CompanySecretary1 2019-01-01 2019-12-31 04531406 bus:FullAccounts 2019-01-01 2019-12-31 xbrli:pure xbrli:shares iso4217:GBP