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REGISTERED NUMBER: 06721570 (England and Wales)












ABBREVIATED UNAUDITED ACCOUNTS

FOR THE YEAR ENDED 31 DECEMBER 2015

FOR

BECAUSE EXPERIENTIAL MARKETING LTD

PREVIOUSLY KNOWN AS
BECAUSE BRAND EXPERIENCE LIMITED

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)
PREVIOUSLY KNOWN AS BECAUSE BRAND EXPERIENCE LIMITED

CONTENTS OF THE ABBREVIATED ACCOUNTS
FOR THE YEAR ENDED 31 DECEMBER 2015










Page

Company Information 1

Abbreviated Balance Sheet 2

Notes to the Abbreviated Accounts 3

BECAUSE EXPERIENTIAL MARKETING LTD
PREVIOUSLY KNOWN AS BECAUSE BRAND EXPERIENCE LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2015







DIRECTORS: Ms S Richey
J Davidge





REGISTERED OFFICE: 39 High Street
Ascot
Berkshire
SL5 7HY





REGISTERED NUMBER: 06721570 (England and Wales)





ACCOUNTANTS: Haywards Heath
4 Heath Square, Boltro Rd
Haywards Heath
West Sussex
RH16 1BL

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)
PREVIOUSLY KNOWN AS BECAUSE BRAND EXPERIENCE LIMITED

ABBREVIATED BALANCE SHEET
31 DECEMBER 2015

2015 2014
Notes £    £   
FIXED ASSETS
Intangible assets 2 47,288 87,288
Tangible assets 3 116,474 153,083
163,762 240,371

CURRENT ASSETS
Debtors 1,606,853 992,610
Cash at bank and in hand 354,759 1,035,879
1,961,612 2,028,489
CREDITORS
Amounts falling due within one year (1,313,665 ) (1,866,373 )
NET CURRENT ASSETS 647,947 162,116
TOTAL ASSETS LESS CURRENT
LIABILITIES

811,709

402,487

PROVISIONS FOR LIABILITIES (12,965 ) (19,470 )
NET ASSETS 798,744 383,017

CAPITAL AND RESERVES
Called up share capital 4 100 100
Profit and loss account 798,644 382,917
SHAREHOLDERS' FUNDS 798,744 383,017

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2015.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2015 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each
financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and
which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable
to the company.

The abbreviated accounts have been prepared in accordance with the special provisions of Part 15 of the Companies Act 2006 relating to small companies.


The financial statements were approved by the Board of Directors on 31 March 2016 and were signed on its behalf by:





Ms S Richey - Director


BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)
PREVIOUSLY KNOWN AS BECAUSE BRAND EXPERIENCE LIMITED

NOTES TO THE ABBREVIATED ACCOUNTS
FOR THE YEAR ENDED 31 DECEMBER 2015


1. ACCOUNTING POLICIES

Accounting convention
The financial statements have been prepared under the historical cost convention and in accordance with the Financial
Reporting Standard for Smaller Entities (effective January 2015).

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Turnover comprises marketing services provided to customers during the financial period. It is recognised after the service
has been provided. It is valued according to the rate agreed with the customer, which is usually based on time spent on the
project multiplied by a charge-out rate.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of the assets of Because Limited (In administration) on
22 June 2011, will be amortised evenly over its estimated useful life of 3 years

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings - 33% on cost
Motor vehicles - 25% on cost
Computer equipment - 33% on cost

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are
charged to the profit and loss account in the period to which they relate.

Operating leases
Rentals under operating leases are charged to the profit and loss account on a straight line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis over the
period until the date the rent is expected to be adjusted to the prevailing market rate.

Intellectual property
Being the amount paid to acquire the right to use the intellectual property of Simply Because Limited employees, will be
amortised evenly over its estimated useful life of 3 years.

2. INTANGIBLE FIXED ASSETS
Total
£   
COST
At 1 January 2015
and 31 December 2015 303,271
AMORTISATION
At 1 January 2015 215,983
Amortisation for year 40,000
At 31 December 2015 255,983
NET BOOK VALUE

At 31 December 2015 47,288
At 31 December 2014 87,288

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)
PREVIOUSLY KNOWN AS BECAUSE BRAND EXPERIENCE LIMITED

NOTES TO THE ABBREVIATED ACCOUNTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2015


3. TANGIBLE FIXED ASSETS
Total
£   
COST
At 1 January 2015 331,534
Additions 54,764
Disposals (1,164 )
At 31 December 2015 385,134
DEPRECIATION
At 1 January 2015 178,451
Charge for year 91,373
Eliminated on disposal (1,164 )
At 31 December 2015 268,660
NET BOOK VALUE
At 31 December 2015 116,474
At 31 December 2014 153,083

4. CALLED UP SHARE CAPITAL

Allotted and issued:
Number: Class: Nominal 2015 2014
value: £    £   
100 Share capital 1 £1 100 100