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REGISTERED NUMBER: 06721570 (England and Wales)










UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2018

FOR

BECAUSE EXPERIENTIAL MARKETING LTD

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2018










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


BECAUSE EXPERIENTIAL MARKETING LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2018







DIRECTORS: Ms S Richey
J Davidge
G T Wall





REGISTERED OFFICE: 39 High Street
Ascot
Berkshire
SL5 7HY





REGISTERED NUMBER: 06721570 (England and Wales)





ACCOUNTANTS: Galloways
Chartered Accountants
30 New Road
Brighton
East Sussex
BN1 1BN

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

BALANCE SHEET
31 DECEMBER 2018

2018 2017
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 29,348 21,120
Investments 6 825,215 215
854,563 21,335

CURRENT ASSETS
Debtors 7 3,215,671 2,903,594
Cash at bank and in hand 3,605,264 706,183
6,820,935 3,609,777
CREDITORS
Amounts falling due within one year 8 5,561,388 1,860,147
NET CURRENT ASSETS 1,259,547 1,749,630
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,114,110

1,770,965

PROVISIONS FOR LIABILITIES 1,665 -
NET ASSETS 2,112,445 1,770,965

CAPITAL AND RESERVES
Called up share capital 10 100 100
Retained earnings 11 2,112,345 1,770,865
SHAREHOLDERS' FUNDS 2,112,445 1,770,965

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2018.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2018 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each
financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and
which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable
to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors on 27 September 2019 and were signed on its behalf by:





G T Wall - Director


BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2018


1. STATUTORY INFORMATION

Because Experiential Marketing Ltd is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Turnover comprises marketing services provided to customers during the financial period. It is recognised after the service
has been provided. It is valued according to the rate agreed with the customer, which is usually based on time spent on the
project multiplied by a charge-out rate.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 33% on cost
Motor vehicles - 25% on cost
Computer equipment - 33% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that
it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively
enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in
which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted
or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be
recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are
charged to the profit and loss account in the period to which they relate.

Operating leases
Rentals under operating leases are charged to the profit and loss account on a straight line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis over the
period until the date the rent is expected to be adjusted to the prevailing market rate.

Intellectual property
Being the amount paid to acquire the right to use the intellectual property of Simply Because Limited employees, will be
amortised evenly over its estimated useful life of 3 years.

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2018


3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 30 (2017 - 26 ) .

4. INTANGIBLE FIXED ASSETS
Intellectual
Goodwill Property Totals
£    £    £   
COST
At 1 January 2018
and 31 December 2018 183,271 120,000 303,271
AMORTISATION
At 1 January 2018
and 31 December 2018 183,271 120,000 303,271
NET BOOK VALUE
At 31 December 2018 - - -
At 31 December 2017 - - -

5. TANGIBLE FIXED ASSETS
Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2018 215,719 18,807 138,111 372,637
Additions 2,784 4,800 17,192 24,776
Disposals - (11,309 ) - (11,309 )
At 31 December 2018 218,503 12,298 155,303 386,104
DEPRECIATION
At 1 January 2018 213,597 18,807 119,113 351,517
Charge for year 1,875 1,101 13,573 16,549
Eliminated on disposal - (11,310 ) - (11,310 )
At 31 December 2018 215,472 8,598 132,686 356,756
NET BOOK VALUE
At 31 December 2018 3,031 3,700 22,617 29,348
At 31 December 2017 2,122 - 18,998 21,120

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2018


6. FIXED ASSET INVESTMENTS
Shares in
group Unlisted
undertakings investments Totals
£    £    £   
COST
At 1 January 2018 215 - 215
Additions 700,000 125,000 825,000
At 31 December 2018 700,215 125,000 825,215
NET BOOK VALUE
At 31 December 2018 700,215 125,000 825,215
At 31 December 2017 215 - 215

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2018 2017
£    £   
Trade debtors 2,544,691 2,050,962
Other debtors 670,980 852,632
3,215,671 2,903,594

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2018 2017
£    £   
Trade creditors 344,675 632,368
Taxation and social security 314,264 361,569
Other creditors 4,902,449 866,210
5,561,388 1,860,147

9. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2018 2017
£    £   
Within one year 300,209 102,419
Between one and five years 995,998 307,257
In more than five years 988,950 -
2,285,157 409,676

10. CALLED UP SHARE CAPITAL


Allotted, issued and fully paid:
Number: Class: Nominal 2018 2017
value: £    £   
100 Ordinary £1 100 100

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2018


11. RESERVES
Retained
earnings
£   

At 1 January 2018 1,770,865
Profit for the year 478,482
Dividends (137,002 )
At 31 December 2018 2,112,345

12. ULTIMATE CONTROLLING PARTY

The company is ultimately controlled by Ms S Richey and J R Davidge