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REGISTERED NUMBER: 06721570 (England and Wales)















ABBREVIATED UNAUDITED ACCOUNTS

FOR THE PERIOD 1 JULY 2013 TO 31 DECEMBER 2014

FOR

SIMPLY BECAUSE LIMITED

SIMPLY BECAUSE LIMITED (REGISTERED NUMBER: 06721570)

CONTENTS OF THE ABBREVIATED ACCOUNTS
FOR THE PERIOD 1 JULY 2013 TO 31 DECEMBER 2014










Page

Company Information 1

Abbreviated Balance Sheet 2

Notes to the Abbreviated Accounts 4

Chartered Accountants' Report 6

SIMPLY BECAUSE LIMITED

COMPANY INFORMATION
FOR THE PERIOD 1 JULY 2013 TO 31 DECEMBER 2014







DIRECTORS: Ms S Richey
J R Davidge





REGISTERED OFFICE: Studio 201
Berkshire House
39-51 High Street
Ascot
Berkshire
SL5 7HY





REGISTERED NUMBER: 06721570 (England and Wales)





ACCOUNTANTS: Davis Burton Sellek
Chartered Accountants
The Galleries
Charters Road
Sunningdale
Berkshire
SL5 9QJ

SIMPLY BECAUSE LIMITED (REGISTERED NUMBER: 06721570)

ABBREVIATED BALANCE SHEET
31 DECEMBER 2014

2014 2013
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 2 87,288 58,302
Tangible assets 3 153,083 137,692
240,371 195,994

CURRENT ASSETS
Debtors 1,014,336 1,760,648
Cash at bank and in hand 1,035,879 459,976
2,050,215 2,220,624
CREDITORS
Amounts falling due within one year 1,888,099 2,142,327
NET CURRENT ASSETS 162,116 78,297
TOTAL ASSETS LESS CURRENT
LIABILITIES

402,487

274,291

PROVISIONS FOR LIABILITIES 19,470 16,737
NET ASSETS 383,017 257,554

CAPITAL AND RESERVES
Called up share capital 4 100 100
Profit and loss account 382,917 257,454
SHAREHOLDERS' FUNDS 383,017 257,554

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the period ended 31 December 2014.

The members have not required the company to obtain an audit of its financial statements for the period ended 31 December 2014 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies
Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of
each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections
394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial
statements, so far as applicable to the company.

SIMPLY BECAUSE LIMITED (REGISTERED NUMBER: 06721570)

ABBREVIATED BALANCE SHEET - continued
31 DECEMBER 2014


The abbreviated accounts have been prepared in accordance with the special provisions of Part 15 of the Companies Act 2006 relating to small companies.


The financial statements were approved by the Board of Directors on 17 June 2015 and were signed on its behalf by:





Ms S Richey - Director


SIMPLY BECAUSE LIMITED (REGISTERED NUMBER: 06721570)

NOTES TO THE ABBREVIATED ACCOUNTS
FOR THE PERIOD 1 JULY 2013 TO 31 DECEMBER 2014


1. ACCOUNTING POLICIES

Accounting convention
The financial statements have been prepared under the historical cost convention and in accordance with the
Financial Reporting Standard for Smaller Entities (effective April 2008).

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Turnover comprises marketing services provided to customers during the financial period. It is recognised after
the service has been provided. It is valued according to the rate agreed with the customer, which is usually based
on time spent on the project multiplied by a charge-out rate.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of the assets of BEcause Limited (In
Administration) on 22 June 2011, will be amortised evenly over its estimated useful life of 3 years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings - 33% on cost
Motor vehicles - 25% on cost
Computer equipment - 33% on cost

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance
sheet date.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension
scheme are charged to the profit and loss account in the period to which they relate.

Operating leases
Rentals under operating leases are charged to the profit and loss account on a straight line basis over the lease
term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis
over the period until the date the rent is expected to be adjusted to the prevailing market rate.

Intellectual property
Being the amount paid to acquire the right to use the intellectual property of Simply Because Limited employees,
will be amortised evenly over its estimated useful life of 3 years.

SIMPLY BECAUSE LIMITED (REGISTERED NUMBER: 06721570)

NOTES TO THE ABBREVIATED ACCOUNTS - continued
FOR THE PERIOD 1 JULY 2013 TO 31 DECEMBER 2014


2. INTANGIBLE FIXED ASSETS
Total
£   
COST
At 1 July 2013 183,271
Additions 120,000
At 31 December 2014 303,271
AMORTISATION
At 1 July 2013 124,969
Amortisation for period 91,014
At 31 December 2014 215,983
NET BOOK VALUE

At 31 December 2014 87,288
At 30 June 2013 58,302

3. TANGIBLE FIXED ASSETS
Total
£   
COST
At 1 July 2013 186,439
Additions 152,534
Disposals (7,439 )
At 31 December 2014 331,534
DEPRECIATION
At 1 July 2013 48,747
Charge for period 134,028
Eliminated on disposal (4,324 )
At 31 December 2014 178,451
NET BOOK VALUE
At 31 December 2014 153,083
At 30 June 2013 137,692

4. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2014 2013
value: £    £   
100 Ordinary £1 100 100

CHARTERED ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS
ON THE UNAUDITED FINANCIAL STATEMENTS OF
SIMPLY BECAUSE LIMITED


The following reproduces the text of the report prepared for the directors in respect of the company's annual
unaudited financial statements, from which the unaudited abbreviated accounts (set out on pages two to five)
have been prepared.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the
financial statements of Simply BEcause Limited for the period ended 31 December 2014 which comprise the Profit and
Loss Account, the Balance Sheet and the related notes from the company's accounting records and from information and
explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at icaew.com/membershandbook.

This report is made solely to the Board of Directors of Simply BEcause Limited, as a body, in accordance with the terms of our engagement letter dated 8 August 2011. Our work has been undertaken solely to prepare for your approval the financial statements of Simply BEcause Limited and state those matters that we have agreed to state to the Board of Directors of Simply BEcause Limited, as a body, in this report in accordance with AAF 2/10 as detailed at icaew.com/compilation. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Simply BEcause Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Simply BEcause Limited. You consider that Simply BEcause Limited is exempt from the statutory audit requirement for the period.

We have not been instructed to carry out an audit or a review of the financial statements of Simply BEcause Limited. For
this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations
you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






Davis Burton Sellek
Chartered Accountants
The Galleries
Charters Road
Sunningdale
Berkshire
SL5 9QJ


29 June 2015