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REGISTERED NUMBER: 06721570 (England and Wales)










UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2016

FOR

BECAUSE EXPERIENTIAL MARKETING LTD

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2016










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


BECAUSE EXPERIENTIAL MARKETING LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2016







DIRECTORS: Ms S Richey
J Davidge





REGISTERED OFFICE: 39 High Street
Ascot
Berkshire
SL5 7HY





REGISTERED NUMBER: 06721570 (England and Wales)





ACCOUNTANTS: Hilton Sharp & Clarke Limited
Chartered Accountants
30 New Road
Brighton
East Sussex
BN1 1BN

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

BALANCE SHEET
31 DECEMBER 2016

2016 2015
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 7,288 47,288
Tangible assets 5 54,433 116,474
61,721 163,762

CURRENT ASSETS
Debtors 6 1,927,669 1,606,853
Cash at bank and in hand 1,144,402 354,759
3,072,071 1,961,612
CREDITORS
Amounts falling due within one year 7 1,850,687 1,313,665
NET CURRENT ASSETS 1,221,384 647,947
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,283,105

811,709

PROVISIONS FOR LIABILITIES 9 4,506 12,965
NET ASSETS 1,278,599 798,744

CAPITAL AND RESERVES
Called up share capital 10 100 100
Retained earnings 11 1,278,499 798,644
SHAREHOLDERS' FUNDS 1,278,599 798,744

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2016.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2016 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each
financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and
which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable
to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors on 29 September 2017 and were signed on its behalf by:





Ms S Richey - Director


BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2016


1. STATUTORY INFORMATION

Because Experiential Marketing Ltd is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Turnover comprises marketing services provided to customers during the financial period. It is recognised after the service
has been provided. It is valued according to the rate agreed with the customer, which is usually based on time spent on the
project multiplied by a charge-out rate.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of the assets of Because Limited (In administration) on
22 June 2011. This has now beeing fully amortised.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 33% on cost
Motor vehicles - 25% on cost
Computer equipment - 33% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that
it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively
enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in
which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or
substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be
recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are
charged to the profit and loss account in the period to which they relate.

Operating leases
Rentals under operating leases are charged to the profit and loss account on a straight line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis over the
period until the date the rent is expected to be adjusted to the prevailing market rate.

Intellectual property
Being the amount paid to acquire the right to use the intellectual property of Simply Because Limited employees, will be
amortised evenly over its estimated useful life of 3 years.

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2016


3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 28 .

4. INTANGIBLE FIXED ASSETS
Intellectual
Goodwill Property Totals
£    £    £   
COST
At 1 January 2016
and 31 December 2016 183,271 120,000 303,271
AMORTISATION
At 1 January 2016 183,271 72,712 255,983
Amortisation for year - 40,000 40,000
At 31 December 2016 183,271 112,712 295,983
NET BOOK VALUE
At 31 December 2016 - 7,288 7,288
At 31 December 2015 - 47,288 47,288

5. TANGIBLE FIXED ASSETS
Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2016 214,302 54,013 116,819 385,134
Additions 591 - 12,131 12,722
Disposals - (35,206 ) - (35,206 )
At 31 December 2016 214,893 18,807 128,950 362,650
DEPRECIATION
At 1 January 2016 179,259 25,715 63,686 268,660
Charge for year 20,398 6,071 28,020 54,489
Eliminated on disposal - (14,932 ) - (14,932 )
At 31 December 2016 199,657 16,854 91,706 308,217
NET BOOK VALUE
At 31 December 2016 15,236 1,953 37,244 54,433
At 31 December 2015 35,043 28,298 53,133 116,474

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2016 2015
£    £   
Trade debtors 1,753,348 1,366,871
Other debtors 10,792 32,818
Because Experiential Sydney 16,058 -
Because Experiential Dublin 1,086 -
Rent Deposit 33,940 35,400
Prepayments 112,445 171,764
1,927,669 1,606,853

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2016


7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2016 2015
£    £   
Trade creditors 201,067 313,216
Tax 89,360 137,541
Social security and other taxes - 98,819
VAT 192,626 117,028
Other creditors 12,481 22,209
Deferred income 192,830 -
Accrued expenses 1,162,323 624,852
1,850,687 1,313,665

8. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2016 2015
£    £   
Within one year 93,784 78,777
Between one and five years 409,676 31,772
In more than five years 40,406 -
543,866 110,549

9. PROVISIONS FOR LIABILITIES
2016 2015
£    £   
Deferred tax 4,506 12,965

Deferred
tax
£   
Balance at 1 January 2016 12,965
Credit to Income Statement during year (8,459 )
Balance at 31 December 2016 4,506

10. CALLED UP SHARE CAPITAL


Allotted and issued:
Number: Class: Nominal 2016 2015
value: £    £   
100 Share capital 1 £1 100 100

11. RESERVES
Retained
earnings
£   

At 1 January 2016 798,644
Profit for the year 595,855
Dividends (116,000 )
At 31 December 2016 1,278,499

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2016


12. ULTIMATE CONTROLLING PARTY

The company is ultimately controlled by Ms S Richey and J R Davidge

13. FIRST YEAR ADOPTION

These are the company’s first set of financial statements prepared in accordance with FRS 102.

The transition to FRS 102 Section 1A occurred on 1 January 2015 with the end of the comparative period being 31
December 2015. There have been no changes to accounting policies nor to any balances in the financial statements.