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REGISTERED NUMBER: 06721570 (England and Wales)










UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2017

FOR

BECAUSE EXPERIENTIAL MARKETING LTD

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2017










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


BECAUSE EXPERIENTIAL MARKETING LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2017







DIRECTORS: Ms S Richey
J Davidge





REGISTERED OFFICE: 39 High Street
Ascot
Berkshire
SL5 7HY





REGISTERED NUMBER: 06721570 (England and Wales)





ACCOUNTANTS: Hilton Sharp & Clarke Limited
Chartered Accountants
30 New Road
Brighton
East Sussex
BN1 1BN

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

BALANCE SHEET
31 DECEMBER 2017

2017 2016
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 - 7,288
Tangible assets 5 21,120 54,433
Investments 6 215 -
21,335 61,721

CURRENT ASSETS
Debtors 7 2,903,594 1,927,669
Cash at bank and in hand 706,183 1,144,402
3,609,777 3,072,071
CREDITORS
Amounts falling due within one year 8 1,860,147 1,850,687
NET CURRENT ASSETS 1,749,630 1,221,384
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,770,965

1,283,105

PROVISIONS FOR LIABILITIES - 4,506
NET ASSETS 1,770,965 1,278,599

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 1,770,865 1,278,499
SHAREHOLDERS' FUNDS 1,770,965 1,278,599

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2017.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2017 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each
financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and
which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable
to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors on 27 September 2018 and were signed on its behalf by:





Ms S Richey - Director


BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2017


1. STATUTORY INFORMATION

Because Experiential Marketing Ltd is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Turnover comprises marketing services provided to customers during the financial period. It is recognised after the service
has been provided. It is valued according to the rate agreed with the customer, which is usually based on time spent on the
project multiplied by a charge-out rate.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 33% on cost and 25% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that
it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively
enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in
which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted
or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be
recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are
charged to the profit and loss account in the period to which they relate.

Operating leases
Rentals under operating leases are charged to the profit and loss account on a straight line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis over the
period until the date the rent is expected to be adjusted to the prevailing market rate.

Intellectual property
Being the amount paid to acquire the right to use the intellectual property of Simply Because Limited employees, will be
amortised evenly over its estimated useful life of 3 years.

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2017


3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 26 (2016 - 28 ) .

4. INTANGIBLE FIXED ASSETS
Other
intangible
Goodwill assets Totals
£    £    £   
COST
At 1 January 2017
and 31 December 2017 183,271 120,000 303,271
AMORTISATION
At 1 January 2017 183,271 112,712 295,983
Charge for year - 7,288 7,288
At 31 December 2017 183,271 120,000 303,271
NET BOOK VALUE
At 31 December 2017 - - -
At 31 December 2016 - 7,288 7,288

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2017 362,650
Additions 9,987
At 31 December 2017 372,637
DEPRECIATION
At 1 January 2017 308,217
Charge for year 43,300
At 31 December 2017 351,517
NET BOOK VALUE
At 31 December 2017 21,120
At 31 December 2016 54,433

6. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
Additions 215
At 31 December 2017 215
NET BOOK VALUE
At 31 December 2017 215

BECAUSE EXPERIENTIAL MARKETING LTD (REGISTERED NUMBER: 06721570)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2017


7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2017 2016
£    £   
Trade debtors 2,050,962 1,753,348
Other debtors 852,632 174,321
2,903,594 1,927,669

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2017 2016
£    £   
Trade creditors 632,368 201,067
Taxation and social security 361,569 281,986
Other creditors 866,210 1,367,634
1,860,147 1,850,687

9. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2017 2016
£    £   
Within one year 102,419 93,784
Between one and five years 307,257 409,676
In more than five years - 40,406
409,676 543,866